Senior Manager/Lead - Brand Management - eCommerce Healthcare Platform

Senior Manager/Lead(only from D2C) - Brand Management-E-Comm Healthcare Platform

- Our client is a technology-driven, telehealth platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchases in India.

- Founded by Ex-Abbott executives, Akshat Nayyar and Dr Kunal Wani, our client has witnessed phenomenal growth in the last 2 years on the back of strong product-market fit and massive organic demand, has grown at a phenomenal pace with customer love - 60X growth delivered in the last 20 months.

- Headquartered in Mumbai, we are building a kick-ass team that is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience. Our client has closed its Series B ($22 Million) funding round led by private equity fund Westbridge Capital.

Primary Roles and Responsibilities:

- Communicate our Brand Positioning and mission to the right target audiences and develop the communications strategies and deliver the same through ATL/BTL channels.

- Translate brand elements into plans and build go-to-market strategies and creative narratives.

- Collaborate with other team members working on growth and marketing initiatives.

- Lead creative development to motivate the target audience to "take action" and work with external and internal partners and also drive creative and brand positioning on social media channels.

- Measure and assess results of brand marketing campaigns and drive brand KPIs and influence mind measures for the brand across channels.

- Monitor market trends, research consumer markets and competitors' activities & devise innovative growth branding strategies.

- Build Brand guidelines and Brand positioning and be the brand custodian across both offline and online marketing channels.

Developing channel plans:

- Identify Online & Offline mediums to understand avenues for branding.

- Develop channel-level plans & budget allocation for the same.

- Recommend innovative avenues for brand growth.

- Building and designing brand campaigns in-house and work with agencies to lock communications and narratives.

Brand communication:

- Brand communication is key; this role would require an in-depth exercise to build brand positioning in the market.

- Create brand guidelines, and ensure those guidelines are followed across all other internal functions.

Offline activations and Vendor relationship:

- Activating Offline channels & integrations would be a large part of the brand manager's mandate.

- Understanding effective mix versus online channels would be key.

- Coordination & maintaining vendor relationships and ensuring output from the agency/vendor.

Partnerships & Collaboration:

- Partnerships - Reach out and build partnerships for brands to Manage brand alliances & Associations.

- Work with the marketing & content marketing team to ensure seamless integration.

Qualification & Requirements:

- Graduate or Postgraduate, MBA preferred.

- 5-7 years of experience in core Brand & marketing communication.

- D2C brand experience is preferred.

- In-depth knowledge of brand marketing, Offline activations & an understanding of consumer behavior and campaign design and communications.

- Excellent communication skills - Written & verbal.

- Proven working experience as Brand/Marketing Manager.

- Proven ability to work on brand and marketing strategies and communicate recommendations.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- A creative mind geared towards problem-solving.

- Up-to-date with the latest trends and marketing best practices

Anamika
Hiring Specialist
Team-MacroHire