Senior Manager - Integrated Marketing - Diversity Role - Looking for smart, creative and open-minded B2B marketing specialists who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results. - The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign & event management, digital marketing, branding, messaging & positioning, strategic research and employee communications. - As a core member of the REACH tower within marketing, (s)he will play a mini-CMO role for the vertical or horizontal business unit. The key responsibilities will be as follows : - Develop the annual business marketing plan and ensure meticulous execution of the same - Strategize, conceptualize, execute and manage integrated marketing and communications campaigns for the SBU / HBU - Work in partnership with the sales, solutions, content and design teams in developing cutting edge thought leadership (whitepapers, articles and blogs) and sales collaterals (brocures, flyers and cases studies) in a variety of engaging formats (videos, infographics and audio) - Drive impact at flagship industry events, hosted roundtables and webcasts - Collaborate with functional teams within marketing to drive outreach across channels - digital, social and tele-calling amongst others - Improve brand visibility for the business unit through relationships with industry analysts, advisors, industry associations and the media - Track and report metrics on leads, opportunities and closed business on a regular basis. About Skills & Competencies : - A management graduate with a masters in marketing - Minimum 10 years of experience in B2B marketing preferably with a BPO, ITO or KPO firm - Experience in driving integrated marketing campaigns across global markets (US, UK and APAC) - A dual-minded approach : Highly creative and can innovate on the fly but also process-driven, thinks scale, and relies on data to make decisions

Gurgaon/Gurugram

Bangalore

Mumbai

Pune

Senior Manager - Integrated Marketing 

Senior Manager - Integrated Marketing  ,Job Description for Senior Manager - Integrated Marketing  in Bigwigs in  Gurgaon/Gurugram Bangalore Mumbai Pune for (10-19) years of experience. Apply Now!

Job Description for Senior Manager - Integrated Marketing  in Bigwigs in  Gurgaon/Gurugram Bangalore Mumbai Pune for (10-19) years of experience. Apply Now!