Senior Manager - Influencer & Content - FMCG

Our client is a well established FMCG (D2C) startup in Bangalore. They are into nature-inspired complete range of Skin Care, Hair Care, and Bath & Body Products. The team is looking to hire Senior Manager - Influencer and Content.

Role : Senior Manager - Influencer and Content

Location - Bengaluru

Responsibilities:

- Create and implement influencer marketing strategies that are in line with the overall marketing goals.

- We will identify and engage with influencers who align with our target audience and brand values.

- Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision.

- Work with cross-functional teams, such as social media and creative team to establish cohesive and successful campaigns.

- It is important to stay informed about industry trends and best practices in influencer marketing.

- Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.

Requirements:

- The job requires prior experience as an Influencer Marketing Manager or in a similar position

- Possessing a thorough knowledge of social media platforms and their optimal techniques

- Understanding influencer marketing strategies and techniques

- Possessing strong communication and negotiation abilities

- The candidate possesses skills in data analysis and providing insights to inform campaign optimization

- This individual possesses a creative mindset and strong project management skill