Senior Manager/Head - Digital Marketing - Real Estate Developer

This opportunity is with one of the fastest growing Real Estate companies based out of Bangalore, with projects in multiple cities in India.

- Company executes its development activities in approximately 250 acres of land & 3,500 crores of projects in South India for Villas, Apartments, Shopping malls, Tech Park, Hotel Residences. The geographical presence spans across cities like Chennai, Mumbai, Dubai, and Abu Dhabi & Bahrain.

Role : Digital Marketing- Head / Sr Manager

Experience : 5-12 years

Location : Bangalore

Prferbale : Digital Marketing exposure in Real esate industry/ clients

Looking for young digital guy who has exposure across all Digital Platform, Develop Digital strategy across search & social with focus on brand awareness, community management & performance with an underlying prime responsibility of driving traffic to the site and engagement with Consumers

Principal Accountabilities :

- Devising and managing digital marketing campaigns with partnering agencies and ad networks to maximize transactions. Devising strategies to drive high quality online traffic and high brand visibility in the market

- New customer acquisition through various campaigns runs across Google (SEM), SEO, email marketing and affiliate marketing.

- Expert in using smart analytics tools like Has Offers, Flurry, and Apsalar to judge campaign effectiveness

- Adopting innovative methods to promote company with partnering agencies to maximize ROAS (Return On Advertising Spending)

- Actively test and analyze keywords, advertising copy, landing pages, and positioning to maximize results

- Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.

- Create brand measurement metrics for online campaigns