Senior Manager/Head - Digital Marketing - Internet/eCommerce

We are hiring for India's largest and fastest growing internet company into cashback and coupons, backed by one of the most respected Indian industrialist tycoon apart from other investors. Considered one of India's hottest start-ups, they are building the future of India's Offers and Cashback Industry. They work on the same tech stack as Facebook, Google, Flipkart & more. They aim to become a billion dollar Company in the next 1 year!!

JOB DESCRIPTION :

We believe remarkable talent, enthusiasm, and hustle add up to great work. We are looking for a senior leader to join the management team and lead overall Digital Marketing effort. This is a high impact, fast paced role which needs someone with a good understanding of e-commerce marketing, analytics and product. If you are looking for an opportunity in one of India's fastest growing e-commerce startups, this role is for you.

Ideal candidate should have the below experience/qualities :

- Expertise and significant experience in digital marketing management (PPC, SEO, Email marketing, Social media)

- Proficient in all digital marketing assets like SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing/Content marketing / Affiliate Marketing / Remarketing etc.

- Minimum of 5 years of work experience with a focus on online marketing

- Successful track record in accelerating customer acquisition, improving customer retention and optimizing the user funnel.

- Preferable work experience in the E-commerce industry

- Ability to deliver strong results

- Desire to work in a fast paced start-up environment & immerse in an amazing learning experience

- Should have great written and spoken English

- Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools.

Roles and responsibilities of this role would include the below :

- Drive the end-to-end user lifecycle journey through various Acquisition, Engagement and Retention strategies.

- Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Video marketing and other marketing activities.

- Oversee all campaigns and devise conversion optimization techniques with our current marketing team.

- Manage a gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Remarketing / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc / Content marketing / Email marketing / SMS marketing / WhatsApp marketing) including campaign management, keywords targeting, optimization based on data driven strategies, etc.

- Take high level brainstormed idea to actual implementation, tracking and analyzing

- Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Creating weekly and monthly marketing plans and budgets for our different channels.

- Tracking the success of different online marketing activities.

- Driving landing page improvements to improve conversion of marketing campaigns.

- Contribute to product development on desktop and mobile.

- Enhancing the efficiency of our digital marketing activities through marketing automation.

- Formulate and direct the overall marketing and communication strategy (online) for all channels, so as to achieve the desired audience reach and targets.

- Contribute to customer life cycle management and building marketing capability and spend Track and measure effectiveness.

- Work with marketing agencies as and when required