Senior Manager - GTM - Luxury Products - Consumer Durable

- Understanding of TG and Developing New Product Launch Strategy for the concerned Category

- Work on Market Analysis, competition mapping, consumer insights, Product Positioning & customer segmentation to develop Product Value Proposition and output Key Messaging

- Create innovative strategies & input creative thoughts for campaigns that drive awareness, engagement and product adoption

- Develop Integrated Marketing Communication plan with timelines and key responsibilities with 360 degree focus on ATL, BTL, Digital & Retail

- Partner with cross functional teams like Product, Research, Brand, Media, digital, sales, retail Ecommerce to deliver New Product Launch & GTM strategy,

- Plan budget for campaigns and optimum utilisation on channels with ROI in perspective.

- Ensure quality and timely execution of entire campaign

- Evaluate the campaign and imbibe learnings for future Campaigns