Senior Manager - Growth Marketing - eCommerce

Leading e commerce market place requires Sr Mgr( Growth Marketing)- Mumbai/ Bangalore

One of our client a leading e market place with 14+ years of expertise in e-commerce, we nurture your brand to grow. Our AI-powered solution allows for quick scale-up of your brand and equips it to serve a global audience efficiently. With our 'Cost-Efficient Execution' model, we have set more than 2,500 brands on their growth path through our more than 125 marketplaces spread across the continents. We used our streamlined systems and processes to ensure flawless transactions from anywhere across the globe. We aim to deliver an outstanding customer experience and, in the process, amplify the value of our partnerships.

We are looking for Sr.Manager -Growth Marketing - E commerce for our client's office for Mumbai /Bangalore location.

Sr. Manager - will be responsible for brand, product & customer marketing activities by implementing traditional and contemporary strategies including content, direct, digital, social, PR and events marketing. As a data-driven marketer, you will leverage marketing insights dashboards daily to surface opportunities, drive marketing planning decisions with local stakeholders and lead connected sales and marketing discussions with Sales teams. The role requires an understanding of the sales organization's priorities and key focus areas like account-based sales & marketing. You work with business leaders across the company to advise on marketing strategy leveraging and scaling India go-to-market approaches and centralized demand generation plans. At the same time, you need to have hands-on experience in managing online ad campaigns, sales and marketing CRM, eMail marketing platforms, and other Martech tools.

Key Skill Sets:

- Communication - Brand & External

- Customer Marketing & Events - On-ground & Virtual

- Digital/Online Marketing - Performance Campaigns, Social Media

- Email Marketing - Brand and Product Campaigns

- Martech - SFDC, Pardot, GA, Sales Navigator

- Lead Generation -Outbound & Inbound

Roles & Responsibilities:

- End-to-end brand management, lead generation, thought leadership positioning, online marketing including social media management, SEO, SEM, sales collaterals and industry events management

- Identify key business target segments, develop & manage database for direct marketing initiatives, develop sales & marketing collaterals for pre-sales support and market awareness

- Support sales and business teams with regular product and solutions updates, presentations, collaterals, market, and competitive landscape information

- Develop and deliver marketing plan aligned with overall strategic organizational goals & objectives in conjunction with Marketing Head. Responsible for Monthly, Quarterly, and Yearly marketing budget & reviews

- Manage social media, creative, PR agencies, freelancers, third-party vendors for events and marketing campaigns

- Implement client satisfaction surveys, client relationship program together with client-facing teams

- Manage creative planning and execution for all inbound and outbound campaigns - taking creative briefs, working with the creative team, and managing creative services process end to end

- Working knowledge of marketing automation such as SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

- Manage creative planning and execution for all inbound and outbound campaigns - taking creative briefs, working with the creative team and managing creative services process end to end

- Working knowledge of marketing automation such SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

Profile Requirements:

-7+ years experience managing customer acquisition marketing campaigns

- Deep understanding of traditional and emerging channels used for acquiring and retaining customers, ideally including some combination of SEM, programmatic Display, Paid social, Video, Direct Mail and various offline channels.

- Experience with multi-touch attribution and media mix models.

- Strong focus on results. Ability to prioritize and drive results with a high sense of urgency.

- Ability to think creatively and strategically, but a willingness and desire to 'roll up your sleeves'.

- Strong leadership and interpersonal skills that encourage team partnership, promote enthusiasm, and foster strategic thinking.

- Have demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across multiple time zones and offices.

- Have exceptional problem solving and analysis skills combined with the ability to synthesize large data and effectively communicate findings to all levels throughout the organization.

- Minimum BA/BS. Degree in quantitative field preferred but not required.

- Proven track record of developing and implementing result-oriented marketing and brand campaigns for B2B segment

- Must be inspired by digital marketing execution, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement.

- Able to work independently and with limited supervision, highly self-motivated, and able to effectively manage various competing priorities

- Strong project and time management skills required

- Strong interface/stakeholder management skills and proven ability to work with influence and manage diverse teams outside the line as well

- Preferably MBA, PG in Marketing, Advertising, and Communication