Senior Manager - Growth Marketing

Required Skills:

- Data Analysis and Optimization

- Person should have hands on experience of campaign execution, performance metrics tracking

- Have understanding of budget planning and spend tracking at campaign level

- Ability to articulate marketing's impact on top and bottom line of business

- Collaborate across team - Data, Product, Engineering and Business.

Description:

In this role, you have the opportunity to:

- Work at an organization which encourages to test and learn enabling you to experiment.

- Work in a team which celebrates failures.

- Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.

- Simultaneously build marketing campaigns for India (Postpe) and Bharat (BharatPe).

- Impact BharatPe's top line and bottom line at the same time.

- Drive sustainable/profitable growth.

- Lead a team of highly capable individuals solving unique business/digital marketing problems at scale.

Responsibilities will include:

- Part of team leading user engagement for our brands.

- Blend data from marketing/product analytics and consumer behavior to understand the reasons for funnel drop off and plan experiments to plug the gaps and improve funnels.

- Be scientific in experimentation and identify channel and funnel level incrementality.

- Lead the overall charter for improving new user conversion rates and re-activating churned users.

- Lead the agenda of product led growth initiatives that drive long term growth.

- Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.

- Manage merchant retention and actively design programs by working closely with product/engg/brand teams to re-activate churned merchants.

Qualifications:

- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB.

- In depth and hands on understanding of engagement/automation platforms like Clevertap / Moengage / Webengage etc.

Skills, Experiences & Behaviors:

- At least 2 years of performance/growth marketing experience, having managed engagement campaigns at scale.

- Person should have hands on experience of campaign execution, performance metrics tracking.

- Have understanding of budget planning and spend tracking at campaign level.

- Startup experience is highly valued but not necessary.

- Ability to work x-functionally both as lead as well as a contributor.

- Ability to articulate marketing's impact on top and bottom line of business.

- Ability to collaborate across team - Data, Product, Engineering and Business.

- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.

- End to end ownership to deliver projects.

Mandatory Pointers (Can't be neglected during screening):

- Need Candidate From Tier 1 College Only.

- Candidate should be from tech and Product based companies like Zomato, Swiggy, UBER, Flipkart, Amazon, MMT, Groww, PhonePe, Google Pay, Mobikwik and similar companies.

- At least 2 years of performance/growth marketing experience, having managed engagement campaigns at scale.

- Person should have hands on experience of campaign execution, performance metrics tracking.

- Startup experience is highly valued but not necessary.

- Ability to articulate marketing's impact on top and bottom line of business.

- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.

- In depth and hands on understanding of engagement/automation platforms like Clevertap / Moengage / Webengage etc.

- Lead the agenda of product led growth initiatives that drive long term growth.

- Manage merchant retention and actively design programs by working closely with product/engg/brand teams to re-activate churned merchants.