Senior Manager - eCommerce/Key Account Management - FMCG

Sr. Ecomm Manager / Sr. Key Account Manager | FMCG

Job description :

The primary responsibility is to handle the e-commerce channel to generate revenue and build consumer engagement. This is a role which spans across functions like marketing, sales, product and procurement.

The key responsibilities will be

Business Responsibility :

- Manage P&L for the Product Category

- Manage expansion and consumer engagement objectives

- Design a sales roadmap and ensure execution for the same

Brand/Product Management :

- Will be responsible for the product portfolio of the category

- Do a Competitor benchmarking and build positioning of the Brand

- Handle Branding agencies to develop designs and digital assets and create POS materials with clear messaging

- Work on pricing strategy to ensure positioning is achieved as per brand requirements

- Coordinate with multiple departments like procurement, production etc. to ensure availability of the product as required

-Work on aspects like packaging and brand communication

Digital Marketing/eCommerce :

- Lead the overall strategy, planning and execution for all Ecomm platforms

- Drive the overall Digital marketing strategy including campaign suggestions, video concepts, budget management and hygiene check.

- Digital campaigns management by optimizing key metrics such as CPM, CPV, VTR, CTR etc.

- Continuous improvement in AMS campaigns to reduce ACos and drive business.

- Responsible for website management and deliver activities to drive traffic to the website

- Explainer videos for the products, other promotion videos as and when required

What we are looking at :

- Candidates from FMCG / Consumer durable industry are preferred

- Candidates should have experience in handling e-commerce channels like flipkart, Amazon etc

- Preferable MBA from Tier 1 B School; Tier 2 B School with relevant experience.

- Team handling exp in mandatory