Senior Manager/Director - Product Management - Loyalty & Rewards - Education

Key Responsibilities & Accountabilities :

- Direct the strategic vision for the Rewards program to increase member engagement and achieve business objectives.

- Conceptualize and execute on building the points marketplace for users and drive usage/ points consumption across properties

- Lead development of future roadmap with comprehensive planning with all internal groups including definition/refinement of member benefits, technology requirements, Partner with cross-functional leaders (Marketing, Digital, Operations, Finance, etc.) to activate the Rewards program across the organization to ensure consistency in customer/member experience across all touchpoints and to create a holistic strategy and plan.

- Regularly communicate broader business vision, objectives, and goals to cross-functional teams to motivate, gain buy-in and foster the development of mutually beneficial initiatives.

- Communicate program results, learnings, and future roadmap to leadership and franchisees

- Reviews the competitive marketplace and makes adjustments to operational activities based upon identified information.

- Builds and manages an internal team and external resources. Ensures the ongoing training and development of direct reports. Develops, motivates, and mentors staff through on-boarding, open communication, training and development opportunities, and performance management processes

- Promotes a culture of accountability. Leads a high-performing team by clear defined strategy

Measures of Success :

- Revenue generated through Retention programs

- Flawless execution of initiatives

- Retention of key customers

- Return on Investment

Qualification Requirements :

- Bachelor's degree From IIT/NIT/BITS, or Masters Degree from IIM's With good graduation engineering background.

- 5 to 7 years working in a fast-paced, high-volume consumer-facing corporate environment with responsibility for loyalty strategy/marketing/planning or digital marketing with a deep knowledge base of CRM/direct customer marketing programs across owned and paid channels, CRM/loyalty technology, and platforms

- Should have experience in Building digital B2C Platforms and making loyalty and rewards Frameworks for scalable startups.

- Experience in the use of gamification principles to drive retention a definite plus :

Knowledge, Skills, and Abilities :

- Strategic

- Business Acumen

- Agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment.

- Customer-First Mindset 

- Analytical synthesizes complex or diverse information

- Team Building and Leadership 

- Outcome-oriented.

- Ability to thrive within an organization with a high degree of ambiguity and fast pace; organizational aptitude and ability to multi-task and manage a high-volume, high-visibility function.

- Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment.

- Excellent communication skills, with the ability to flex style when presenting to leadership and franchise audiences.