Senior Manager - Digital Transformation/Digital Marketing - FMCG/OTC/Pharma

JOB DESCRIPTION:

- Demonstrate thought leadership & develop a long-term roadmap for digital transformation

- Evaluate emerging technologies & external landscape, provide innovative solutions for digital adoption to drive enhanced customer experience.

- Co-create integrated Marketing campaigns for brands by focusing on customer journey, robust content model & appropriate channel mix to build multichannel programs for brands while working closely with the marketing team

- Lead media planning for all digital platforms

- Work closely with internal stakeholders including senior leadership to raise digital marketing capabilities of the marketing team

Essential qualifications : Candidate should be Graduate and MBA. Degree in digital marketing is an added advantage

Experience : 8+ years' experience in healthcare industry or technology /consulting companies with dual experience of brand management (marketing) & Digital marketing

Skills:

Understanding of brand management, brand growth levers, evolving customer needs & behavior

- Understanding of evolving digital space & emerging technologies/channels/platforms and its relevance to the pharmaceutical/Healthcare/OTC industry

- Experience in developing customer journeys, content developmental models & channel mix to enhance consumer experience