Senior Manager - Digital Media - FMCG

Client profile: Our client is a reputed Rs. 14,000 Crores Turnover FMCG client based in India.

Job Title: Senior Manager - Digital Media

Role responsibilities:

1. Experience in overall media especially digital marketing with a proven track record of success in delivering effective digitally led Marketing programs

2. Thorough understanding of brand and performance campaign thinking and execution

3. Experience on end to end content projects i.e. Ideation to development to deployment

4. Identify key priorities across domains - Search, Social, Video, Content and Ecomm to amplify key brand communication and think and leverage full funnel planning

5. Oversee and lead the digital deployment of brand campaigns across platforms. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

6. Build Brand credentials on nourishment and recipes via Content Marketing

7. Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences

8. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

9. Experience working with digital and media agencies

Experience: 8 years to 10 years

Job location: Mumbai

CTC : Max 40 Lakhs