Senior Manager - Digital Media

Resource will reporting to : Associate Director, Digital & Social marketing

Experience:

- Essential: 5-8 yrs of experience in managing digital Media spends and Has managed 40cr+ of digital spends in the past

Responsibilities:

- Key responsibilities will be Digital Media Planning, Digital Media Buying, Digital Media Sponsorships and Media Analytics.

- Define Targeting, Platforms & Publishers

- Drive Campaign flighting, creative distribution & phasing to drive campaign objectives.

- Continue to define KPIs at campaign, Publisher, Format, market, and Establish Media Buying Metrics basis format/ platform/ objectives

- Drive efficiency in media buying basis above/ Increase ROI on media spend

- Ability to create Sponsorship calendar in line with the brand calendar.

- Drive Campaign Performance, Creative Performance, Platform performance. Data frameworks & Automation

- Lead Attribution set up and modelling

- Sharing of analytics & insights with relevant internal teams

Skills Required:

- DV360/ DCM / Facebook / Instagram, AdWords, Programmatic

- Martech Understanding - GTM, GA, Attribution tools, measurement tools. Basic understanding of Programmatic setup - DSP, DMP, SSP

- Data Studio, BI, tableau, GMP stack, SQL knowledge is a bonus

- Innovative and Detail Orientated

- Good at Negotiation skills and Articulation

- Stakeholder Management

- Focused and self-driven

- Team player & Self-starter

- Excellent communication skills

Stake holders:

- Digital team, Digital Media agency, Brand and NSO team, Analytics agency/ Internal tech/product team