Senior Manager - Digital Marketing - Travel & Hospitality Business

Experience: 8 - 13 years

Skills: Digital Marketing, SEM, SEO, UX, google analytics, google adwords, GTM, facebook designs, digital marketing campaigns

Industry: Travel and Hospitality

Functional Area: IT Digital Marketing

Job Description :

1. Should have Digital Marketing experience with hands on creating digital strategy, conversion strategy, SEO, UX, Google Analytics, GTM tagging, Google Adwords and Facebook ad campaigns

2. Able to define, track and analyze the marketing KPIs for all digital marketing campaigns

3. Hands on with front-end web technologies including HTML5, CSS, UX and JavaScript

4. Experience in working with following Content Management Systems (CMS) SDL Tridion, DaVinci and AEM

5. Delivery management experience handling website & mobile development projects

6. Develop and document the project parameters, including scope, schedule, budgets, specifications, FRS, and WBS. Create, update and monitor project plans for all projects

7. Determines operational objectives by studying business functions, gathering information, evaluating output requirements and formats.

8. Closely monitor budgets, and establish project plans and processes to avoid and/or resolve scope creep, budget overages, or efficiency issues.

9. Coordinate with internal resourcing, third party agencies/vendors for the flawless execution of projects

10. Responsible to lead & mentor team during complete cycle of SDLC

11. Experience in using agile & waterfall methodologies in project management

12. Should able to understand the overall business need in order to develop the digital solutions road map to implement the requirement

13. This candidate will work directly with clients and manage the stake holder expectations