Senior Manager - Digital Marketing - Textile Business - IIT/BITS/NIT/IIM/ISB/FMS/MDI

Senior Manager Digital Marketing

Role : Senior Manager Digital Marketing Aat Bliss Club

Responsibilities :

1. Own and run brand and performance marketing campaigns on Facebook, Google and Instagram.

2. Expertise in Paid Marketing

3. Drive D2C revenue through digital marketing Channels

4. Creating and executing a robust performance marketing strategy & execution plan along with managing digital prospecting.

5. Managing budgets and campaigns across all digital channels to drive strong return on investment

6. Ensuring successful planning, execution, optimization for key traffic KPIs via paid & own media channels

Requirements:

1. 2-3+ years of hands-on experience in Digital Marketing and Paid Marketing

2. Experience in handling Google Ads, Facebook Ads, Google Analytics, Lead Generation and other relevant skillsets.

3. Excellent written and verbal communication skills.

4. Experience in direct-to-consumer (D2C) brands.

5. B.Tech./MBA from Tier-I institutes.

What we offer :

- An opportunity to create meaningful impact in an entrepreneurial environment with the backing of the largest investors globally

- A steep learning curve with an awesome set of people working towards a shared mission

- Competitive pay with opportunity for long term wealth creation

- Work toe to toe with the co-founders in an emerging start-up

Why should you explore a career at BlissClub?

- What we promise- Freedom to explore. Freedom to experiment. Freedom to fail. Because we are on a growth journey and we want you to tag along.

- BlissClub is on an exponential upward curve with a lot of white spaces to tap. We are a community-first brand with more than 20000 women across all platforms.

- We are building a wellness ecosystem for the women of India, expanding vertically and horizontally across categories as we go.

- Because we are intent on spreading happiness through movement, one insanely comfortable product at a time. And yes, we party as hard as we work!

About Bliss Club:

BlissClub is a community first consumer brand crafting insanely comfortable activewear for the women of India. Founded in 2020 by ISB alum Minu Margeret, BlissClub has raised $17.25 Mn till date, latest, Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital. This fundraise, one of the largest ever Series A round by an Indian direct-to-consumer brand, comes less than a year after BlissClub raised $2.25 million in seed funding from Elevation Capital in May 2021.

BlissClub also has notable angel investors including: Sriharsha (CEO Swiggy) ; Ghazal Alagh (Mamaearth); Vivek and Abhay (Licious co-founder) ; Amar (Ex-Myntra CEO); Sumer Juneja (Softbank); Brennan Loh (Shopify); Neeraj Arora (ex CBO, WhatsApp), Kunal Shah (CRED), Rahul Mehta (DST), Pam Lee (ex-Lululemon executive), Ashish Goel ( CEO Urban Ladder), Chakradhar (CEO, Country Delight)