Senior Manager - Digital Marketing - SaaS Firm

Role: Senior Manager - Digital Marketing

Location: Hyderabad

Company:

The company is a large SaaS company having over 12000 customers in 50 countries. It helps its customers manage appointments, digitize POS (Point of Sale) operations, reconcile payments and inventory management through its cloud based solutions. It's strong SaaS tech offering further helps its customers manage their CRM (Customer Relationship Management) and digitize their marketing offerings. The company is growing 100% year on year and aggressively looking to enhance the product offerings, enter new markets, acquire new customers and grow the organization. The company is backed by some of the largest private equity and investment firms globally.

Job Responsibilities:

- Drive demand for company's offering solutions all digital channels - these would include our paid social, search (PPC), and other advertising programs with our digital partners

- Work with our lead generation team to target potential customers through our outbound marketing and account-based marketing strategies

- Build and execute against a digital advertising budget to drive conversions (leads) for Company's solutions

- Work with our creative team to optimize for the right ad to the right person at the right time across our segments, customers and geographies

- Work closely and collaborate with our website team to drive increased web traffic and conversions

- Measure your results test and learn and improve. It's what we do as a team, it's what this job is ultimately all about.

- Collaborate across our marketing and product teams to ensure alignment on our strategy and execution

Desired Profile:

Workex: Minimum 8 - 10 years- experience managing conversion based digital programs at a SaaS, technology company or digital marketing agency.

Key Skills:

- Proven success designing and running conversion rate optimization experiments in Adwords (PPC), Facebook and LinkedIn.

- Sharp data led approach to maximising output (scale of conversions) and efficiency (CPL).

- Build an experimentation framework and conduct A/B tests with clear success/failure metrics to improve funnel effectiveness and also feed back into what consumer journey influencing experiments can be turned into to broaden the funnels.

- Strong understanding of remarketing campaigns to re-engage with users using platforms like Google, Facebook, LinkedIn, etc.

- Excellent verbal, written, and interpersonal communication skills you will be working with other teams everyday

Education: Degree in advertising, marketing, or other business- related field and certification in digital marketing (Google Certified Professional) is preferred.

Compensation: The company believes in hiring the top class talent. The compensation will be best in class and will also include equity in the company