Senior Manager - Digital Marketing - Online/Internet

- Develop Segmentation, Merchandizing and Incentive plan for onsite, email & SMS, to achieve buyer goals

- Ensure quality acquisition, prevent churn proactively and increase reactivation rates

- Maintain FM mix of active buyer share by optimizing for net upward migration 

80%

Additional Responsibilities:

- Marketing tech - Improve capabilities by owning annual roadmap, evaluating and integrating new partners, lobbying and onboarding global assets

- Enabling personalization and advanced customer targeting across owned and paid platforms

- Experimentation and data modeling for building and automating new use cases

- Manage acquisition and retention through the Payback loyalty program

- Cross functional buyer experience initiatives to impact site conversion

20%

Input Metrics:

- Increase share of highly efficient marketing use cases through algo based targeting

- Optimize platform performance through continuous iteration and enhancing capabilities

Output Metrics:

- AB numbers, FM share and FT repeat

- Efficiency improvement in SMS, email and Onsite

- Increased paid marketing share of Reactivation goals

- Txn/Visitor improvement for key categories and curated LPs