Senior Manager - Digital Marketing - Internet/Online

Position - Senior Manager - Digital

Department - Marketing & CRM

Reporting to - Chief manager - Digital marketing

Job Purpose:

1. Mobile app development

2. App marketing & ASO implementation

3. Handle digital loyalty programs

4. Online campaigns for customer acquisition and retention through digital channels, alliance marketing, development of online offerings etc.

Job Responsibilities:

Functional Responsibilities:

a) Mobile app development

- Work with the in-house development team for the app development. Liaise between the vendors and the internal stakeholders for all the UX/UI and to build new features in the app

b) App Marketing

- Targeted download plan via multiple channels

- Implementation of ASO

c) Build & Manage the referral programs from the app

d) Manage online alliances and conduct joint campaigns to increase leads and conversions

e) Co-coordinating with the sales team & increasing the online business

f) Specialized skills in managing the mobile app with marketing & download plans

h) Manage loyalty programs for existing customers

Job Requirements:

- MBA - Marketing Tier II or III B- School, At least 2 Digital Marketing Certifications

- 5-7 years in Digital Marketing

- Sales driven

- Exposure to Customer data platforms and Marketing automation tools

- Agency Management

- Media Planning Skills, Analytical Skills etc.

- Google Adwords Certification - within last one year

- Good communication Skills (Verbal & Written)

- Attention to Details

- Innovative

- Good Leadership Qualities