Posted By

user_img

Mercy A L

Lead - TA at Randstad

Last Login: 02 May 2024

Job Views:  
77
Applications:  14
Recruiter Actions:  14

Job Code

997210

Senior Manager - Digital Marketing - Internet/Online

7 - 10 Years.Chennai
Posted 3 years ago
Posted 3 years ago

Position - Senior Manager - Digital

Department - Marketing & CRM

Reporting to - Chief manager - Digital marketing

Job Purpose:

1. Mobile app development

2. App marketing & ASO implementation

3. Handle digital loyalty programs

4. Online campaigns for customer acquisition and retention through digital channels, alliance marketing, development of online offerings etc.

Job Responsibilities:

Functional Responsibilities:

a) Mobile app development

- Work with the in-house development team for the app development. Liaise between the vendors and the internal stakeholders for all the UX/UI and to build new features in the app

b) App Marketing

- Targeted download plan via multiple channels

- Implementation of ASO

c) Build & Manage the referral programs from the app

d) Manage online alliances and conduct joint campaigns to increase leads and conversions

e) Co-coordinating with the sales team & increasing the online business

f) Specialized skills in managing the mobile app with marketing & download plans

h) Manage loyalty programs for existing customers

Job Requirements:

- MBA - Marketing Tier II or III B- School, At least 2 Digital Marketing Certifications

- 5-7 years in Digital Marketing

- Sales driven

- Exposure to Customer data platforms and Marketing automation tools

- Agency Management

- Media Planning Skills, Analytical Skills etc.

- Google Adwords Certification - within last one year

- Good communication Skills (Verbal & Written)

- Attention to Details

- Innovative

- Good Leadership Qualities

Didn’t find the job appropriate? Report this Job

Posted By

user_img

Mercy A L

Lead - TA at Randstad

Last Login: 02 May 2024

Job Views:  
77
Applications:  14
Recruiter Actions:  14

Job Code

997210

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download