Senior Manager - Digital Marketing - Insurance

JOB Description:

- Media planning and buying for digital advertising to meet marketing/ business objectives

- Plan and lead the direction of internet marketing initiatives through strategy and implementation across all marketing channels/activities: SEO (Google Web Master& Analytics), SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, Paid Campaigns, etc.

- Develop and execute strategy & road-map for digital campaigns.

- Instrumental in identifying conversion points and user funnels as per analytical tools. Also optimize marketing spend based on data and assess performance against goals (ROI and KPIs).

- Devise strategies to drive online traffic to the company website

- Review technologies and explore emerging trends in the digital landscape and technology to find ways to more effectively deliver the business objectives.

- Focus on client acquisition through digital marketing

- Work with the Business SBUs to plan and implement all digital campaign collateral while keeping in mind consistency and alignment with brand guidelines

- Coordinate with internal and external teams to develop digital communications as per brief

- Work with analytics tools and 3rd party providers to spot trends, predict behaviours and devise outreach and performance strategies accordingly

KEY RESPONSIBILITIES:

- Digital Media Planning & Buying

- Performance Marketing (Online)

- Media optimization

- Digital customer acquisition

Candidate profile:

- MBA (Specializing in Marketing)from a recognised university

- 7+ years of proven experience in digital marketing and online in an agency or services brand; leading and managing performance campaigns that include Email, Affiliate, SEM, social etc.

- Short course on Digital Marketing may help

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and induce adoption

- Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity.

- Excellent presentation and communication skills

- Team player

- Strong analytical skills and data-driven thinking

- Demonstrates high degree of flexibility and initiative

- Challenges status quo and drives positive change

Salary Range: 12 - 15 LPA