Senior Manager - Digital Marketing - FMCG

Job Description :

- MBA or equivalent from Tier I Institutes only

- Responsible for building a digital first brand with a high focus on digital consumer

- Deploy the media strategy in line with the brand objectives

- Responsible for creating defined media KPIs and dashboards to help track and drive the performance

- Ability to build a complete well measured digital marketing program using all available mediums like digital/social ads, performance marketing, SEO, SEM, etc

- Work with digital marketing and creative agencies to create impactful marketing campaigns and brand activation plans

- Responsible for maximizing ROMI ( Return on Marketing Investment)

- Lead the generation of great content to establish brand positioning