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Job Code
707463
The Key Job Responsibilities of this role include:
- You will plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- You will map consumer decision journey for categories and brands with inputs from consumer, Hairdresser, CMI, Social Listening etc.
- You will identify trends and insights, and optimize spend and performance based on the insights
- You will manage all digital assets for the Brand
- Drive and Measure positive conversations around the brand on Digital Platforms
- You will use keyword research, website data, business priorities and trending beauty topics to formulate a content plan, in partnership with campaign owners
- You will support every product launch / animation with relevant social, media & website campaigns & promotions
- You will leverage Earned media through influencers strategies
- You will Track & report influencer outreach
- You will establish and maintain relationships with key stakeholders inside the Company (marketing, sales and Education), Salons, Hairdresser, digital ecosystem and media partners
- You will manage agencies - Liaise & manage relations with Social Media, Website, Online PR, EDM, and Online Media.
- You will plan and control of the digital budget across sub-allocations
- You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- You will evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Prerequisites:
- Strong experience digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Good understanding on Hair trends and luxury skincare
- Sensitivity towards beauty and key trends in the beauty industry
- Internal and External Interactions: The role requires regular interaction with the internal stakeholders such as Marketing, education team, Regional Sales team, controlling etc. External- interaction with vendors.
- Physical Demands (e.g. % travel): Travel will be need based
Education:MBA / Masters
Good communication and presentable skills. Strong experience digital marketing, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate & Strong analytical skills and data-driven thinking, out of total exp. should have atleast 60% of exp. in digital marketing
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Posted By
3162
JOB VIEWS
173
APPLICATIONS
84
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
707463
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