Senior Manager - Digital Marketing - FMCG

Senior Manager - Digital Marketing (Looking for candidates from E-commerce companies only)

Accountabilities :

- Use of Digital Platforms to drive Acquisition

- Drive Repeat using Digital Channels

- Creative Digital Strategy for engagement of brand across channels

- Leverage in-house tech to influence Customer Lifecycle, Hyperlocal engagement

Metrics :

- Drive new acquisition by using digital channels - Facebook/Instagram/Google/

- ROI of campaign - optimized media selection and budgets to achieve growth

- Turnaround of struggling cafes by influencing acquisition

- Drive repeat behaviour through digital channels, working with CLM

- Social media brand engagement, execution of creative campaigns across digital channels App downloads, referral, I2E1, hyperlocal marketing & offers

Key Competencies :

Strategy : Able to think top down in a structured way, design experiments and iterate quickly

Execution : Should be detail oriented and ready to get hands dirty

Sales Focus : Sales attitude and business mindset

Analytical : Highly data driven and open to experimentation