Senior Manager - Digital Marketing - Education Technology

Position - Sr. manager - Digital Marketing

Company - Education Technology Company

Location - Mumbai

Key Responsibilities :

- Work closely with the Head of Marketing to develop marketing & brand project scopes, objectives, deliverables and timelines

- Plan, Strategise & Drive pay per click ad campaigns Google Ads, Bing, Quora, Facebook, LinkedIn, YouTube, Taboola, Content dB, Outbrain & more.

- Drive performance marketing strategies and lead end-to-end execution, measurement, reporting and optimization of paid marketing campaigns for lead generation/customer acquisition, online sales and revenue generation.

- Provide and implement recommendations around campaign structuring, targeting across search, display, remarketing, etc. in accordance with revenue goals. Analyze paid campaigns, develop insights from the entire marketing funnel data and identify trends and opportunities Build and optimize marketing assets.

- Improve quality score of ads on Google and optimize campaign structure.

 Brand & Media Planning:

Navigate performance marketing efforts to a wider Brand Planning role with a clear impact on leading Brand Metrics such as;

- Brand Recall (Aided & Unaided),

- Brand Awareness

- Brand Associations

- Customer Satisfaction Index

- Brand Health

- Facilitate in creating annual, quarterly, monthly marketing budgets. Monitor & review the spends in accordance with the budgeted spends

- Create combined paid, organic, affiliate media schedule for All India centers

Requirements : 

- Sound educational background, preferably from the field of computer science or engineering with a MBA in Marketing

- Hands-on performance marketing experience with an EdTech/ e-commerce platform/ Performance Marketing Agencies/ Disruptive lead gen agencies.

- Experience of introducing SAAS solutions, tech interventions as marketing innovation

- Must have a strong analytical mindset with an ability to guide teams to optimize costs, reach and lead gen efforts

- Research oriented, with an ability to sense consumer behaviour and driven by - consumer first- approach

- Sound technical background, with understanding or hands-on experience of SAAS, web technologies, Automation, AI in Marketing