Senior Manager - Digital Marketing Key Responsibilities are: Website & Analytics: - Conduct regular audits and analysis of website performance; develop and implement website optimization strategies to enhance user experience, while increasing website traffic - Defining events and trigger on website and app and working with tech team to implement the same - Analyzing how users navigate through a website and app and interact with its content, gain valuable insights to drive conversions - Analysing heatmaps, funnels, exit pages, click tracking etc. to increase LTV SEO: - Develop and execute successful SEO strategies - Manage team of SEO Specialists and SEO agency - Review technical SEO issues and recommend fixes - Optimize website content, landing pages and paid search copy - Direct off-page optimization projects (e.g. link-building) - Collect data and report on traffic, rankings and other SEO aspects - Keep abreast of SEO and integrated marketing trends Content Marketing: - Design content marketing strategies and set short-term goals - Undertake content marketing initiatives to achieve business targets - Collaborate with design and writing teams to produce high quality content - Optimize content considering SEO and Google Analytics - Analyze web traffic metrics - Share content through various channels, ensuring strong web presence Retention Marketing: - Responsible for retention marketing strategy and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. - Work on omnichannel strategies including Email, SMS, Whatsapp, Push etc. - Work on creating and optimizing customer journeys and lifecycle - Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously. - Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Must Have Skills: - Google Analytics, Content marketing, CMS, SEO, Website Development, Retention Analytics Expertise and Qualifications: - 8+ years of experience in digital marketing domain - Strong working knowledge and experience with Webiste technologies, Content Management Systems - Working knowledge of web analytics tools (e.g. Google Analytics) - In-depth understanding and applications of technical SEO - Ability to align with business teams and aligning goals - Strong attention to detail, excellent verbal skills, self-starter - Experience in managing team of 5+

Mumbai

Senior Manager - Digital Marketing - EdTech 

Senior Manager - Digital Marketing - EdTech  ,Job Description for Senior Manager - Digital Marketing - EdTech  in Talent North in  Mumbai for (6-13) years of experience. Apply Now!

Job Description for Senior Manager - Digital Marketing - EdTech  in Talent North in  Mumbai for (6-13) years of experience. Apply Now!