Senior Manager - Digital Marketing - eCommerce - IIM/ISB/MDI/XLRI/FMS

Job Summary :

The role holder is responsible for creating, leading and managing digital marketing across brands through understanding of various digital and online platforms.

Responsibilities :

- Manage the overall digital media marketing strategy for the brands closely working with internal and external partners

- Kick start and lead the next digital revolution with short/long form content across portfolio

- Create and sustaining digital assets across Brand portfolio

- Creating and analyzing media campaign plans and working with required stakeholders for execution

- Analyze an events/posts/campaigns/contests with respect to their impact

- Tracking new ad formats available on Facebook and using it for fan acquisition, social campaigns, and fan engagement

- Create social media campaigns and calls-to-action that drive target customers to our website and generate leads for us to increase our customer base through contests, celebrity promotions, video shoots

- Generate and suggest ideas and concepts for brands that will create social buzz and drives Earned Media.

- Online reputation management for brands

Education And Experience :

- 8-10 years of relevant work experience. 4-5 years of core experience working on digital strategy and planning across digital platforms (Paid/Search/Mobile/Social) with focus on Social and Mobile and Innovation at heart

- Comes with industry contacts and publisher connections, has worked with vendors in digital domain

- Experience of working in ambiguity; entrepreneurial in nature

- Excellent verbal and written communication skills

- A creative person who has experience in social media marketing

- Self-motivated, aggressive, open to learning with an extremely positive attitude

MBA from Premier Institute is a clear preference.

Only people who are 2 year full time MBA should apply.