Senior Manager - Digital Marketing - eCommerce

Primary Responsibilities :

- Responsible for customer acquisition and retention metrics

- Holistic view of performance & branding opportunities

- Should have ran effective brand & performance digital marketing campaigns

- Drive digital online marketing channels such as Google, Affiliate, FB in coordination with respective channel managers

- Managing multiple internal as well as external partnerships / Affiliates to increase customer acquisition

- Planning and executing the yearly/quarterly/monthly marketing calendar. This includes working with the product/business/design / tech teams across company to meet relevant customer value proposition and aligning on co-marketing goals.

- Go-to-Market: Create and execute go-to-market for various campaigns for Brand & performance objectives

- Understand lay of land of 360 degree digital ecosystem to run the most effective marketing campaigns

Basic Qualifications :

- 8-10 years of digital marketing experience

- Experience in building, tracking & managing brand campaigns as well as performance initiatives

- Proven analytical skills and demonstrated ability to manage the business by the numbers. Must be metrics-driven.

- Excellent written and oral communication and presentation skills and the ability to express thoughts logically.

- High attention to detail and proven ability to manage multiple, competing priorities simultaneously with minimal supervision

- Strong team management skills with experience in hiring and developing top talent

- Excellent inter-team working skills to develop a strong partnership with partner, tech team and operating at leadership levels