We have job opening for Senior Manager-Digital Marketing and Client Acquisition
Responsible for driving customer acquisitions by executing a comprehensive Digital Strategy
Primary responsibilities:
- Affiliate: Driving lead flow through performance /affiliate marketing
- Google Ads: Driving customer acquisitions by managing end-to-end Google Ad-words
- SEO strategies: Implement on-page and off-page optimisation strategies to improvise on vendors, sales teams to optimise campaigns to generate good quality leads at an optimal cost. A/B testing for optimal email designs.
- Campaigns : Campaign planning and Design, Location Targeting, Ad Scheduling, adgroup level theme wise bifircation, Ads A/B Testing, Multivariate Testing, Keyword Research, Bid Management, etc across Campaign, Adgroup & Keyword Level. The website rankings in google search results. Implement Content Analysis, Internal Linking, Keywords analysis, page re-direction etc channels Facebook, Twitter, Linkedin, Blog, Youtube
- SMO Strategies: Campaign management to improve follower base across social media
- Optimizing the media channels to increase conversions.
- Track marketing ROI
- Improve website rankings in google search results
Skills and Competencies required:
- Google ad-words and Analytics certified
- hand-on experience driving google ad-word PPC campaigns
- Working knowledge of SEO, web technologies, HTML, Wordpress
- Digital PnL/Budget Management
- Good communication and writing skills
- Logical, organised, systemic thinking
- Ability to give the appropriate briefs to the design teams for communication design.
Candidates above 8 lacs ctc please don't apply
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