Senior Manager - Digital Marketing - BPO

We have an urgent opening for the role of Sr. Manager Digital Marketing with an Intl BPO located in Chennai.

Location : Chennai

Shifts : Global US Night Shifts

Role : People Mgmt. role

Job Description :

To manage the production, publication and maintenance of digital materials for the Brand including; websites, banners, emails, newsletters, mobile content and promotional campaigns to the highest international standard for function, design and innovation. Would also do budget management to produce high-quality, professional websites and web based interfaces for some of the greatest brands in the world. Person with marketing background, project management skills and exposure in managing international clients preferred.

- Responsible for developing extensive plans for E-com and web marketing of all the wide range of Products.

- Create all types of ads, text, image, interactive and video ads.

- Place those ads on websites that are relevant to what you're selling.

- Show those ads to the people that are likely to be most interested.

- Manage and track your budget, campaigns and results as you go.

- The Google Display Network (GDN) lets you place ads on a variety of news sites, blogs and other niche sites across the internet to reach more potential customers.

- Previous experience in Search Engine Marketing (PPC) that should include, but is not limited to:

a) Campaign builds

b) Campaign optimization (keyword optimization, search term reporting, keyword expansion, GDN/Content campaigns, site-link optimization, ad-copy optimization, etc.)

c) Testing methods such as landing page tests and ad-copy tests

- Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitors types, visitor demographics, visitors geographics & other key factors to give us meaningful insights for expansion.

- Strategizing, Planning, Designing & Monitoring of Adwords, YSM, Adcenter (Bing) Campaigns & Platinum SEO Projects.

- Windows 2000, XP, 7, MsOffice, DreamWeaver, JavaScript, Adobe Photoshop, MS Outlook Express, Java, ASP, PHP, HTML, MS Access experience is must