- Serves as the in-house SME (subject matter expert) for digital content
- Lead the execution of marketing strategies across social, mobile, email, online media and web
- Work closely with the cross functional teams, external agencies and technology vendors to successfully launch digital initiatives efficiently
- Take the lead on bringing to light new insights and ideas on improving brand health and business using digital channels
- Keep the marketing team updated on emerging trends and technologies
- Lead and manager SEO and social media programs
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