Posted By
Posted in
Sales & Marketing
Job Code
1416870
Location: Mumbai
Position Purpose: Responsible for the formation, execution, and management of the company's digital development & marketing efforts to enhance firms reputation and increase customer base.
Principal Accountabilities:
- Overseeing all aspects of digital development, including software development, website & app development, digital marketing, and emerging technologies
- Drive innovation and stay abreast of emerging technologies and trends in the digital landscape.
- Collaborate with cross-functional teams to ensure alignment between digital initiatives and business goals.
- Manage vendor relationships and partnerships related to digital development projects. Ensure compliance with relevant regulations and standards in digital development processes
- Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.
- Reviewing and optimizing design, content of all company digital assets
- SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics
- Designing and building automated email marketing flows and email campaigns including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Conceptualizing and design hyper personalization, insight-based campaigns.
- Creating A/B split tests of marketing assets to improve campaign performance.
- Measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Visualize and build required analytics dashboard and insight tools
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
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Posted By
Posted in
Sales & Marketing
Job Code
1416870
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