Senior Manager - Digital Marketing - Advertising Firm

Industry : Internet/eCommerce

Headquarters : Hyderabad

Type : Privately Held

Founded : 2017

Job Description - Sr. Manager Marketing :

- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance

- Developing and identifying strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, social, affiliate, alliances and drive traffic and conversions

- Visibility and promotion planning on partner platforms and working closely with the product team to ensure a consistent product experience on web

- Appoint and work closely with marketing agencies to drive integrated marketing campaigns

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with revenue goals.

- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

- Optimizing campaigns across multiple channels to deliver the best return on investment

- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- You build and run A/B tests across landing pages and the homepage