Posted By
Posted in
Sales & Marketing
Job Code
1065115
Senior Manager - Digital Marketing Acquisition
We have an opening as a Senior Manager-Digital Marketing Acquisition.
Job Location : Bangalore
Job Responsibilities :
- Ideate, guide, create, and execute strategic performance marketing growth plan for demand generation for your businesses
- Seek innovative audience building ideas while collaborating with agencies and other internal functions in executing all digital media strategies effectively
- Own all paid performance marketing channels and day-to-day stewardship of the budget; maximize spend efficiencies through continuous process improvements
- Stay updated with the new trends, feature launches, media formats in performance media and guide the internal and agency team to test, learn/unlearn, optimize in order to stay at the top of the digital adoption curve
- Drive a weekly, monthly, and quarterly review cadence with relevant internal and external stakeholders to constantly cater to emerging business requirements
- Effectively define experiments and their success criteria. Continuously iterate and drive experiments on ad creatives and landing pages to optimize the ROI on paid media
Key Competencies:
- Proven expertise as a full-stack digital marketer
- Deep understanding of analytics tools, creative analysis tools, insight generation, and attribution models
- Ability to understand business objectives and break them down into digital marketing objectives
- Displays a growth mindset, loves working with data, and enjoys experimentation
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Posted By
Posted in
Sales & Marketing
Job Code
1065115