Senior Manager - Digital Marketing

Designation: Senior Manager- Digital Marketing.

Reporting to: Chief Marketing Officer.

Role: Individual Contributor.

Job Location: Deonar Village Rd- Govandi East, Mumbai, Maharashtra 400088

Company: A Reputed Brand

Perks & Benefits:

- PF

- ESIC

- Gratuity

- Annual Bonus

Responsibilities:

- Work closely with the Chief Marketing Officer on planning & Execution of the Brand's Digital Marketing plan - to drive traffic

and revenue on the brand's own online channel (website + brandstore web and app)

- PPC - Drive customer acquisition through optimal media mix and campaigns (google, meta, etc.)

- SEO - Drive customer acquisition through SEO efforts on-site and off-site efforts, including GMB listings

- Marketing automation - Drive customer retention via marketing automation platform, using a mix of campaigns (emailers + WhatsApp + + SMS + push notifications).

- UI and UX - Working closely with website and brand store tech teams for content updates, for optimizing the online customer journey and experience, for necessary integrations complementing customer acquisition and retention efforts.

- Tie-ups and Alliances - with our tech brands/platforms to help drive customer acquisition and retention

- Social media - Drive follower base growth via relevant campaigns and spends.

Agencies / Partners Management :

- Website and brandstore tech. platform partners

- Digital agency (for SEO + PPC + Retention campaigns planning and execution)

- Marketing automation platform partner

- Data analytics platform partner

Administrative:

- Reports management - periodic reports on all key metrics across various digital marketing efforts

- Financial management - budget utilization, negotiation with vendors, invoicing

- Coordination with other internal depts - IT, finance, sales-operations team.