Designation: Senior Manager- Digital Marketing.
Reporting to: Chief Marketing Officer.
Role: Individual Contributor.
Job Location: Deonar Village Rd- Govandi East, Mumbai, Maharashtra 400088
Company: A Reputed Brand
Perks & Benefits:
- PF
- ESIC
- Gratuity
- Annual Bonus
Responsibilities:
- Work closely with the Chief Marketing Officer on planning & Execution of the Brand's Digital Marketing plan - to drive traffic
and revenue on the brand's own online channel (website + brandstore web and app)
- PPC - Drive customer acquisition through optimal media mix and campaigns (google, meta, etc.)
- SEO - Drive customer acquisition through SEO efforts on-site and off-site efforts, including GMB listings
- Marketing automation - Drive customer retention via marketing automation platform, using a mix of campaigns (emailers + WhatsApp + + SMS + push notifications).
- UI and UX - Working closely with website and brand store tech teams for content updates, for optimizing the online customer journey and experience, for necessary integrations complementing customer acquisition and retention efforts.
- Tie-ups and Alliances - with our tech brands/platforms to help drive customer acquisition and retention
- Social media - Drive follower base growth via relevant campaigns and spends.
Agencies / Partners Management :
- Website and brandstore tech. platform partners
- Digital agency (for SEO + PPC + Retention campaigns planning and execution)
- Marketing automation platform partner
- Data analytics platform partner
Administrative:
- Reports management - periodic reports on all key metrics across various digital marketing efforts
- Financial management - budget utilization, negotiation with vendors, invoicing
- Coordination with other internal depts - IT, finance, sales-operations team.