Senior Manager - Digital Marketing

Senior Digital Marketing Manager

Responsibilities:

- Lead and manage the development and execution of comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing.

- Possess in-depth knowledge of the latest digital marketing trends and best practices.

- Stay up-to-date on the ever-evolving digital landscape and identify new opportunities for growth.

- Conduct thorough competitor analysis and market research to inform strategic decision-making.

- Manage and optimize website performance to ensure a seamless user experience.

- Develop and implement effective social media strategies to build brand awareness and community engagement.

- Craft compelling content that resonates with target audiences and supports marketing objectives.

- Leverage analytics tools to track campaign performance, measure ROI, and identify areas for improvement.

- Generate insightful reports and data visualizations to communicate key metrics and campaign results to stakeholders.

- Collaborate effectively with cross-functional teams (design, sales, content creation) to ensure a cohesive digital marketing strategy.

- Lead and mentor junior marketing team members, fostering a culture of learning and development.

Qualifications:

- Bachelor's or master's degree in Marketing, Business Administration, Communications, or a related field.

- Minimum 5+ years of experience in a senior digital marketing role with a proven track record of success.

- Strong working knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.

- Expertise in digital marketing analytics and data interpretation.

- Excellent communication, presentation, and leadership skills.

- Creative mindset with a passion for developing innovative digital strategies.

- Ability to work independently, manage multiple priorities, and meet deadlines.

- Strong organizational skills and a meticulous attention to detail.

- Proficiency in a variety of digital marketing tools and platforms (e., Google Analytics, social media management tools, CRM platforms)