Senior Manager - Digital Marketing

Digital Marketing Manager Skills:

- B2C experience 100%

- Social media management

- Agency Management/Vendor Management

Stakeholder management (Internal External)

- Online Campaign, Online Marketing (SEO, SMO, Mail)

- Digital Strategy Management / Development

- Budget Management

- Excellent Communication Skills

- We are seeking a dynamic and results-driven Digital Marketing Specialist with expertise in B2C (Business-to-Consumer) marketing to join our team.

- The ideal candidate will be responsible for creating and executing digital strategies that engage target audiences, drive traffic, and increase customer acquisition and retention.

Key Responsibilities:

Strategy Development:

- Design and implement digital marketing strategies aligned with business goals.

- Identify and target customer personas to maximize engagement and conversions.

Campaign Management:

- Plan and execute campaigns across digital channels, including social media, email, SEO/SEM, and display advertising.

- Develop creative content and messaging for campaigns tailored to B2C audiences.

Content Creation:

- Collaborate with designers, copywriters, and content creators to produce high-quality content.

- Manage content calendars and ensure timely delivery of campaigns.

Analytics and Reporting:

- Monitor and analyze campaign performance metrics (e.g., CTR, ROI, CAC).

- Prepare regular performance reports and optimize strategies based on data insights.

SEO and Website Management:

- Optimize website content to improve organic search rankings and user experience.

- Collaborate with the web development team for updates and improvements.

Social Media Marketing:

- Manage social media platforms, engaging with audiences and growing followers.

- Use tools like Facebook Ads Manager and Instagram Insights to track and improve performance.

Email Marketing:

- Design and execute email campaigns using tools like Mailchimp or HubSpot.

- Segment customer lists for personalized targeting.

Market Research:

- Stay updated on digital marketing trends and competitor activities.

- Experiment with innovative tools and technologies to enhance marketing efforts.

- Experience in digital marketing, preferably in B2C.

- Proficiency in tools like Google Analytics, Facebook Ads, Google Ads, and SEO tools.

- Strong understanding of digital channels, customer journey mapping, and audience targeting.

- Excellent communication and project management skills.

- Creative thinking and problem-solving ability.

Preferred Skills:

- Experience with CRM and marketing automation tools.

- Knowledge of e-commerce platforms and online sales funnels.

- Ability to analyze data and translate it into actionable insights.