Senior Manager - Digital & Lead Generation Marketing - FinTech

Global Technolgy and Fintech MNC requires Sr Mgr( Digital and Lead Generation Mktg ) - Thane

One of our client a technology and Fintech MNC a leader operating in over 46 countries. It employs over 10,000 employees are committed to making the world of work a better place for all, one that is safer, more efficient and more user-friendly. A our passion for customers, respect, imagination, simplicity and entrepreneurial spirit are our values. For anyone who needs to vibe in their professional life, we are the best place for you to work and grow.

In ' India it delivers end-to-end loyalty solutions from loyalty program development to loyalty software implementation to rewards management and last-mile fulfilment.As a reputed full-service rewards & loyalty company, It ' India manages several award-winning programs across various industry verticals in India. We deliver loyalty software and solutions for our diverse portfolio of B2B, B2C and B2E clients. Our solutions include channel/ customer/ influencer loyalty programs, employee rewards & recognition and points-based reward programs. We deliver more than 8 million digital rewards for our 250+ clients every yea

We are looking out for Sr. Mgr- Digital and Lead generation Marketing for Thane location.

PFB the JD and details:

1) Client - Global Technilogy and Fintech MNC

2) Role- Sr Mgr- Digital and Lead generation Marketing

3) Location- Thane

4) Experience-9-14 years of relevant experience in corporate, product and lead Generation

Marketing

5) Compensation- Competitive

6) Industry prefrrered- Fintech/payment solutions/ Digital / start ups

6) Start date- 30 Days or less

THE JD IS AS FOLLOWS

YOU WILL VIBE WITH US-

- This position's main mission is to create and execute marketing strategy and communication in order to support the development and growth of business.

Scope of responsibilities are following:

- Lead and execute product marketing strategies

- Develop marketing plans to support new and existing products.Ensure consistence of messages across channels and monitor lead gen, client acquisition, market awareness and stakeholders (users, clients, merchants) satisfaction through NPS or other tools

- Facilitate customer and market research, methodology and integrate findings in communication messages and marketing supports of findings.

- Define and execute product's go-to-market plan.

- Manage inbound Marketing and lead Generation

- Generate and increase leads to identify potential opportunities by building inbound and outbound strategy.

- Execute omnichannel lead Generation strategies, monitor efficiency by channel and sales targets in coordination with Business Development teams

- Manage and optimize overall Marketing and communication budget

- Develop a reliable and cost efficient network of agencies and partners

- Ensure ROI on inbound and outbound marketing campaigns

- Optimize omnichannel mix to ensure optimal coverage within budget constraints

- Promote and develop marketing and communication:

- Responsible for developing and executing the overall online and offline communication and brand awareness.

- Review and refine the analysis of the performance of promotions and events campaigns

- Define and implement local press relation strategy and crisis communication

Support business development:

- Maintain and enhance all product-related information.

- Design and produce all sales related materials, including but not limited to presentations, advertisements, and social media posts.

- Manage Marketing team and responsible for recruitment, performance appraisal, objective settings.

The PR, CSR & Communications:

- PR & External Communications: expanding the awareness of rewards solution and our brand

- Internal communication: support HR Department in collaterals, key messages and internal communication production

WE WILL VIBE WITH YOU

Who you are :

Professional experience :

- 10+ years of relevant experience in corporate, product and lead Generation Marketing

- Experience of managing several projects simultaneously on complex topics

- Education: Master's degree (MBA, Mass Communication) or higher

Technical skills:

- Complex project management

- Product development

- Omnichannel marketing agency management

- Corporate strategy

- Market and value chain analysis

- Issue analysis

- Oral and written communication

- Fluent in English

- Digital first and offline (press, OOH, PR) experience.

Soft skills:

- Excellent communication

- Rigorous and organized

- Proactive mind set

- Curious and hands-on (roll up your sleeves), collaborative style of working

- Attracted by new technologies

- Confidence and independence to express opinions to global, regional and local management

- Leadership that energizes the team and peers

- Autonomous with the ability to make and implement decisions

- Business oriented with a passion for building the business

- Customer oriented with a passion to delight both the internal and the external customer

- Respect to the multi-cultural nature of the organization, and the ability to work with an exciting and diverse community

KEY STAKEHOLDERS :

Will interact with:

- Internal stakeholders

- All departments' members and heads of India: IT, Sales, , Accounts, Product, Finance, HR

- Functional Marketing and product heads & strategy head in at Regional and Global

- External stakeholders

- Communication partners: Press agency, Online marketing agency, designer, journalists, etc.

- CSR partners: NGOs

- Public Relations: Consulting partners, associations of merchant

Contact Pranav : 7011354635