Senior Manager - Digital Communication & Strategy - BFS

Senior Manager_Digital Communication & Strategy

Job Role - The key areas of responsibilities are as follows :

- Conceptualizing and overseeing digital communication for campaigns to drive customer acquisition, engagement and transactions on digital assets

- Strategize innovative ways through market intelligence, conducting market research including competitive benchmarking, and analyze campaign effectiveness for strategic marketing, product segmentation and customer targeting

- Developing analytical frameworks and metrics to measure ongoing impact and improve campaign effectiveness.

- Plan a data driven approach to plan, analyze and optimize acquisition, engagement and remarketing campaigns

- Measure regular performance and ROI forecasts for Digital Campaigns based on historic data to optimize user communication connects and monthly marketing spend.

- Identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Collaborate with agencies and other vendor partners

- Innovate ideas and work on the website to boost usage and personalization including coordination with other departments to drive up SEO

Knowledge & Essential Skills :

- Experience in campaign content creation along with agencies to drive up customer acquisition or cross/ upsell and engagement

- Experience in campaign management in Financial Services

- Formal training in communication

- Innovative Thinking

- Ability to work cross functionally to drive customer experience improvements

- Proactive

- Good understanding of the Digital space and Digital Marketing products.

Remarks : Industry Preference - BFSI