Senior Manager - Digital Communication & Campaign - BFSI

Key Objective of the Job - Senior Manager - Digital Communication & Campaign :

- To create Digital Communications for digital assets

- To drive Email and Lead nurturing Campaigns across Prospects & Cross Sell databases to acquire customers for Consumer Loans within bench-marked Cost of Acquisitions.

Major Deliverables :

- Plan, design and execute Communication elements for Digital assets

- Drive online customer acquisition campaigns using customer databases

- Manage mailer databases and campaigns to nurture leads drive engagement with prospects /customers

- Responsibilities also include end to end delivery of the Campaigns with target setting with Call Centre and Sales teams to drive closures across products.

Specialized job competencies :

- Have a good understanding of the Online behavior of the Customer.

- Should have good communication skills

- Should be aware of and have worked with the leading technology and analytics tools used for various marketing campaigns

- Should be exceptional in analytical capabilities to measure and evaluate marketing performance

Other desired attributes :

- Excellent communication and presentation skills

- Should be a self starter and be passionate about digital marketing

- Should be comfortable working in a high energy teams and be eager to solve tough challenges

- Should have a fair understanding of Consumer Behavior especially w.r.t to landing pages, email marketing etc

- An understanding of Financial Products will be an advantage

- Candidates from top business school would be preferred.