Senior Manager/Deputy General Manager - Marketing - Automobile - IIM/ISB/XLRI/FMS/IIFT/MDI

We have an opportunity with a Premier Automobile Company based out of Pune, having 4 manufacturing locations and employing over 10,000 people and having business turnover of INR 28,000 Crores. Of this, 60 % Revenue is generated through International Market across 70 Countries, globally.

They are on the lookout for an incumbent for the position of Sr. MANAGER MARKETING (MC)

- Position Title Sr. Manager / Deputy General Manager - (Marketing - MC)

- Location - Corporate- Pune

- BU /Function/ Department - Marketing - MC

Reports to - President Business MC Business

Nos of Reportees - 2

- Educational Qualification - Full time MBA (Marketing) from premium Business School (IIM, ISB, XLRI, FMS, IIFT, MDI, XIM, SIBM, SCMHRD, JB, SP Jain etc.)

- Age - Maximum: 40 Years

- Experience - Minimum: 10 Years Maximum: 15 Years

- Preferred Industry Background: FMCG or Consumer Durables and Automotive OEMs

Job Responsibilities - 

1. Brand Management:

a. Understand the brand, brand positioning & attributes.

b. Marketing Plan

c. Rural marketing

d. Marketing Activation ATL/BTL

e. Own product launches and activations - including defining communication strategy, processes and collaterals

f. Own corporate marketing activities - Website, PR etc.

g. Digital marketing

h. Provide insightful market intelligence to partners- i. Communication agencies, BTL agencies, Media agencies & PR agencies

j. Plan, develop & rollout BTL activation in requirement with defined sales objective.

2. Brand Strategy:

a. Participate in Business Plan development.

b. Envision & Create brand strategy document.

c. Create annual action plans using the full marketing mix to implement brand strategy.

3. Product & Brand Analysis

a. Develop & Evolve product insights for lead markets.

b. Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.

c. Creates regular marketing reports.

4. Media Planning and Execution

a. Plan innovative BTL campaigns & champion deployment across country to solve business problems

b. Recommend alternate and cost-effective media channels and prepare a channel mix specifically in digital media

c. Coordinate with the media agency for the execution of the media plans.

Key Deliverables

a. Market Share & volume growth via successful deployment of BTL campaigns

b. Drive traffic & conversion via digital media

Competencies

I. Technical/ Functional:

a. Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns

b. Understanding of how digital marketing works

c. Trade Marketing

d. High Analytical Skills.

e. Sales Process Understanding

II. Behavioral:

a. Align and motivate team for high performance

b. Collaborate across all interfaces

c. Uphold values; inculcate a culture of excellence

d. Generate ideas; solve problems creatively.

e. Champion improvements and positive change.

f. Develop and engage people.

g. Liasoning with all stake-holders specially sales team

You may affix your photo on top Right Hand Side.

Mention your present and expected CTC.