Senior Manager - D2C Segment - FMCG - IIM/ISB/FMS/MDI

Job Description : As the Senior Manager - D2C, this person would be responsible for the D2C website, executing the online strategies to contribute to driving sales for the premium beauty brand .The incumbent would also take care of the digital marketing initiatives, visibility, CRM, customer acquisition and retention for the brand

Client Details : With a large portfolio of legacy brands, our client is a leading FMCG multi-national organisation in the beauty and personal care space, with a presence in over 100 countries across various categories with special focus on growing the digital and online marketing channel.

Description :

- Manage customer acquisition & retention for the D2C website

- Maximise placement of the product and digital assets to drive sales, margin and traffic

- Execute merchandising and media strategies for the brand

- Lead UI/UX enhancements and CRM Campaigns

- Leading the media campaign strategy, D2C analytics, organic traffic growth

Profile :

- Minimum D2C experience of 3-4 years

- Digital brand building experience

- Direct and indirect ecommerce experience

- Creative thinker, strong interpersonal skills and communication skills

Job Offer :

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Kartik Kulshrestha on +91 22 4236 3314.

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