Posted By
Posted in
Sales & Marketing
Job Code
754289
Senior Manager II - Customer Growth
Mandatory Skills Analytical ability, Deep Customer understanding, bias for action, program management, stakeholder management.
Education/Qualification MBA
Job Description:
Company's Customer Programs team owns and drives initiatives for scaling customer growth. The team works in in a fast moving environment,working with various stakeholders - marketing channels, analytics, product, engineering, categories.
What this job entails :
1. Drive customer numbers - NU to NC conversions, M1 repeat, OO-ON-NN numbers for Company and BUs
2. Partner with analytics for driver analysis for high value actions and drive initiatives around the same
3. Drive initiatives for diversity (vertical/customer, scat/customer, BU/customer, ON for BUs) working with analytics, reco, marketing channels, merchandising, product etc
4. Working closely with product and tech to create a unified customer view
5. Personalization - Identifying and creating actionable and relevant customer cohorts for greater personalization for usage across marketing/merchandising
6. Progressive Profiling - Build customer profile and personalize user experience across Company, liasioning with stakeholders
7. Drive ideation and execution process for Growth Hacks across Company for driving customer conversions & growth with product and engg.
Experience & Qualifications:
4-6 years of experience in ecommerce and program management. Proven history of driving results. Customer first thinking. Ability to translate strategies into execution with the team. Strong bias for action.
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Posted By
Posted in
Sales & Marketing
Job Code
754289