We are looking for a dynamic Lifecycle engagement head to own the strategy and execution of end-to-end lifecycle initiatives, ranging from the first click to retention and renewal initiatives. This is a high impact, a fast-paced role which needs someone with a good understanding of consumer tech marketing, analytics and product. Responsibilities : - Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies. Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories. - Conceptualize and set up automated journey-based campaigns to plug funnel drop-offs. Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, customer engagement, and repeat transactions. - Analyse results, highlight learning, synthesize recommendations, and drive growth strategy. Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities. - Think of creative concepts to convert and engage active users, activate dormant users, and support in preparing and executing monthly marketing calendars for various retention campaigns.

Mumbai

Senior Manager - Customer Engagement - Digital Platform 

Senior Manager - Customer Engagement - Digital Platform  ,Job Description for Senior Manager - Customer Engagement - Digital Platform  in Recruitment Firm in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Senior Manager - Customer Engagement - Digital Platform  in Recruitment Firm in  Mumbai for (4-8) years of experience. Apply Now!