Senior Manager - Customer Acquisition - Sales Promotion - Retail

Job Title/Designation:

Sr Manager Customer Acquisition

Employment Type:

Full Time, Permanent

Job Description:

Job Description: Senior Manager Customer Acquisition

Key Responsibilities:

- Analyze trends, identify growth opportunities through strategic and tactical marketing initiatives

- Utilizing market feedback to develop marketing intelligence for formulating plans (both strategicas well as tactical) for the brands

- Planning and execution of trade promotional plan with key customers and channels.

- Leading execution of the Trade Marketing Strategy to achieve defined business objectives across

- Manage and evaluate trade promotion levels to achieve maximum returns.

- Execute, monitor and improve processes to link all Marketing activities with the activities of the sales team.

- Improve process that link corporate brand building activities and product development activities and sales activities.

- Identifying vendor and managing them for timely and quality delivery.

- End to end support to all brand event activation.

- Design and implemented in-store visibility.

- Coordination with vendors for activities.

- Design scheme and loyalty program for the Distributors / Retails channel partners.

- Design incentive plan for field force team.

- Design assets for promotional activities.

- Co-ordination with brand team for key artwork / visuals for in store visibility.

- Create shopper centric planograms.

- Increasing primary sales through driving secondary sales & increasing market share at a counter level PO execution & inventory management, planning BTL activities, customer offers & sales incentives schemes, influencing store planograms

- Building and leading the on the floor sales teams, setting targets and providing training to theteam.

Ideal Profile:

- Degree in Marketing and communications.

- Having 7-8 experience is similar kind of profile.

- Capability to manage various internal and external stakeholders at an adequate level.

- Well versed with industry standards and should have critical thinking skills.

- Excellent written and oral communication.

- Strong interpersonal skills and the ability to interact effectively.

Job Location: Mumbai Corporate Office

Reporting: The role reports to VP- Marketing & Controls

Experience: 12 to 16 years

Annual CTC: Rupees 20,00,000 to 22,50,000