Posted By
Posted in
Sales & Marketing
Job Code
1348891
- Develop CRM activities plan for both B2C online & offline businesses in order to build customer loyalty and drive consumption.
- Deliver customer insights and make recommendations by performing data analyses and post-activity evaluations
- Responsible for identifying different customer profile, build customer cohorts, run performance marketing activities and design templates , the optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
- Responsible for identifying key trends and factors influencing customer behavior, like consumption and brand loyalty
- Undertake spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship
- Conduct assessment of CRM programs, marketing communications, and promotional activities according to their efficiency and profitability
- Serve as a custodian of customer database, and responsible for the maintenance and management of customer data to ensure data integrity
- Provide timely and accurate monthly reporting of KPI
- Responsible for hands-on modeling and analysis of marketing campaigns to determine the best mix of channels and messaging
- Partner with cross-functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value
- Measure, analyze, and report performance metrics pertaining to the organization's loyalty program
- Provide support for the development of predictive models, customer segmentation studies, and reports
- Develop and own customer segments & models to predict customer response rate, customer frequency rate, customer life-time value (LTV), etc.
- Drive long-term business growth by owning the customer lifecycle, including customer acquisition; optimizing contact strategies and promotional strategy; and building loyalty
- Identify, recommend, and implement quality and efficient improvements to CRM processes.
- Handle internal reports on a daily basis to highlight key areas of improvement / success etc.
- Work with the third party tele-calling agency and manage customer care (Complaints / Enquiries etc.) for both offline and online channel.
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Posted By
Posted in
Sales & Marketing
Job Code
1348891
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