This role is going to report to the AVP - Marketing and working closely with the CMO & CEO for Corporate Communications.
The basic pointers for the role are listed below for your reference.
Responsibilities:
- Develop strategies for communicating with the target audience.
- Key responsibilities include precisely identifying the target audience, conducting research, benchmarking, goal-setting, and establishing measurement criteria for public relations programs
- Administering all operational issues related to execution and message delivery.
- Monitor, analyze and communicate program execution results monthly in adherence to the objective determined
- Develop a comprehensive evaluation matrix to measure the effectiveness of the campaign
Qualification & Experience:
- Post Graduate (Mass communication preferred)
- At least 10 years- experience in the domain, in the service industry
- Preference will be given to candidates who are working in the BFSI Industry
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