Senior Manager - Corporate Communications - Insurance

This role is going to report to the AVP - Marketing and working closely with the CMO & CEO for Corporate Communications.

The basic pointers for the role are listed below for your reference.

Responsibilities:

- Develop strategies for communicating with the target audience.

- Key responsibilities include precisely identifying the target audience, conducting research, benchmarking, goal-setting, and establishing measurement criteria for public relations programs

- Administering all operational issues related to execution and message delivery.

- Monitor, analyze and communicate program execution results monthly in adherence to the objective determined

- Develop a comprehensive evaluation matrix to measure the effectiveness of the campaign

Qualification & Experience:

- Post Graduate (Mass communication preferred)

- At least 10 years- experience in the domain, in the service industry

- Preference will be given to candidates who are working in the BFSI Industry