Senior Manager - Content Marketing - eCommerce

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

- This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

- Editorial requirements include basic SEO understanding, content categorization, and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

- Editorial calendar and organization workflows must be developed and managed.

- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

- Measurement and optimization of the program will be required on a regular and ongoing basis

- Management of all creative resources including designers, writers, and other agency personnel

- Integration of content programs with brand campaigns to drive a brand to demand.

- Executive presentations on the program approaches and results will be required.

Qualification & Skills

- Graduate/PostGraduate with content writing background with minimum 8+ years of experience.

- Proficiency in MS Office and WordPress or other Content Management Software

- Understanding of web publishing requirements

- Hands on experience with SEO and web traffic metrics

- Expertise in social media platforms

- Project management skills and attention to detail

- Excellent communication and writing skills in English

- Degree in Marketing, Journalism or relevant field prefered