- The Senior Manager Content will be a motivated, dedicated, and passionate self-starter individual who has a beautiful opportunity to unleash the potential and drive regional content strategy for rural users.
- In this capacity, he/she will lead and inspire the development and syndication of category . The role also involves measuring the impact on the audience, taking feedback and incorporating the same in work.
Leadership:
- The primary role of Senior Manager Content is the development and optimization of the content function. In this role, he/she will ensure that all the business narratives and messages are in support of the content strategies.
Strategy & Analytics :
- He/She with formulate a cross platform content strategy, brainstorm along with the team to come up with new ideas and provide editorial, creative and technical support. There should be an ability to jump from the creative side of marketing to analytical side to demonstrate why ideas are analytically sound, track the analytics to ascertain content engagement levels and tweak the strategy accordingly.
Videos: execute video production by collaborating with different teams. Connect with other video destinations to license / syndicate content.
Category: collaboration with the category Team to develop product catalogue for the app, and also work towards adding more categories and tracking that effectively month on month
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